Kylie Jenner is the new face of Puma

After much speculation it is now official that Kylie Jenner will be collaborating with Puma.

The news comes after Kanye West's Twitter denial that 'there will never be a Kylie Puma anything.' Adam Petrick Global Director of Brand and Marketing at Puma, released a statement saying: 'I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign for PUMA.'

Kylie is reportedly getting a seven-figure contract for the deal and will be seen in the German sportswear label' Spring/Summer women's training campaign launching in April 2016.

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